Become a Partner.

Become a corporate partner


The Lights of Christmas is an accessible Sydney community tradition that is visited by over 900,000 people each year. As a partner, your brand will be exposed to a diverse audience including families, tourists, metro CBD dwellers, the greater Sydney community and Christmas shoppers. Your branding will also reach a secondary audience of millions including vehicle and foot traffic around St Mary’s Cathedral and Hyde Park.

The Lights of Christmas will work in conjunction with you to create a meaningful and bespoke partnership that allows for your business objectives to be met. Your brand will be included in a large marketing and publicity campaign stretching from the CBD to Western Sydney during the key September to December period.

Activate your summer campaign in the heart of the CBD

  • Take part in corporate social responsibility initiatives
  • Bring your brand to life with a positive alignment and exposure to an inclusive, family-friendly Christmas event
  • Entertain your clients and reward your employees during the festive season
  • Utilise the events IP and expertise to create unique experiential activations
  • Tap into the event’s innovative technology to create content and amplify digital campaigns
  • Access the events’ community and corporate partners for cross-promotional activities (government, media, community)
  • Network with influential government and corporate stakeholders

Post-event you will receive a report measuring the effectiveness of the partnership including evidence that KPIs have been met. AGB Events conducts research throughout the event including questions and analysis around sponsor recall and calls to action with regard to retaining and acquiring new customers and clients for your business.

To receive a brochure with further details please contact:

AGB Events
+61 2 8302 3800